My Story

I grew up in Toledo, Ohio and graduated high school in 2002. In 2003, I attended Lee University in Tennessee working towards a Communications degree. After 2 years of college, I met my wife and had a great job opportunity present itself, which led me to temporarily pause my higher education path and hit the work force. I was hired by a homebuilder and real estate company in metro Atlanta as an intern marketing assistant. Four years later, I became the Marketing Manager and Media Marketing Director (after working in several other marketing roles).

While I loved marketing, graphic design, project management, and website design, I had always felt a call to serve in the United States Armed Services. In 2009, I joined the United States Marine Corps Reserves as an Intelligence Analyst.

After graduating from Marine Corps basic training and Marine Combat Training, I left to attend the Navy and Marine Corps School of Intelligence, where I graduated as the class leader with a 4.0 GPA. After graduating all of my initial schools, I returned home to Columbus, Georgia. In 2019, I made a military career lateral move and completed a 5-month Geospatial Intelligence School to become an Imagery Analyst.

In the last few years I have also completed an Associate’s Degree in Counter-Terrorism and a Bachelor’s Degree in Homeland Security.

I presently work for Path-Tec, where I have been the Marketing Manager for the last 7 years.

What Sets Me Apart?

I am an ambitious individual that has a tenacious desire to succeed in whatever I do, and I am confident that my employers, peers, friends, and family would testify to that. My career is peppered with opportunities that I was ‘thrown into’ because they needed somebody to figure something out, learn something new, or fix something that was broken. My ability to troubleshoot technical issues and find solutions for business obstacles has always been a large part of what makes me a valued employee. I have a strong desire to learn new things.

One of the unique things that sets me apart in the world of marketing is that I started at the bottom, literally digging holes installing marketing signs. From there I went on to become proficient in virtually every aspect of marketing, to include planning, market research, website development, graphic design, SEO/SEM, print media, content creation, trade shows, ecommerce, and more. All of this was geared toward the goal of driving brand engagement, generating leads, and ultimately increasing sales. This gives me a unique perspective because I understand, from experience, the requirements and work involved in a wide variety of marketing projects.

My military career requires a Top Secret (TS/SCI) Security Clearance, which is obtained after going through an extensive background check. My military career reflects the same accomplishments that I have obtained in the civilian workforce.

With all of that said, it would be an injustice to take all of the credit for my accomplishments. I have been blessed with outstanding personal and professional mentors in my life, both in my family, in the military, and in the civilian sector. Without the willingness and dedication of these mentors to invest time into me as an individual, my success over the years would have been limited. I am extremely grateful for them and it is my goal in life to pay that forward whenever the opportunity presents itself.

Hobbies

I am an outdoor person at heart. I actually love to do yard work, and I thoroughly enjoy home improvement projects. If the opportunity arrives for me to enjoy some adventure, you’ll find me hiking, camping, on my ATV, or at the gun range. I have played basketball since I was a little kid, and I currently run a community open-gym program at my church. Exercise in the form of running, strength training, and cycling are weekly activities as well.

As much as fun as these activities are, nothing is more important than spending time with my family, and having the opportunity to teach my two sons what life is all about.

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Employment

Path-Tec2014-PresentMarketing Communications Manager

Path-Tec provides products, logistics, and technology solutions to laboratories to collect, transport, and track clinical samples. Path-Tec’s innovative solutions include supply and kit management, inventory management, specimen and supply logistics, client management technology, and client marketing materials.

• Responsible for strategic direction and execution of all marketing communications
• Work to develop and maintain company branding and visual identity guidelines
• Write collateral materials promoting company’s services
• Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities
• Conduct appropriate market research on competitive products and services
• Manage the corporate website, search engine marketing, and search engine optimization programs
• Plan, design, and execute all corporate email campaigns
• Manage HubSpot CRM as the company’s primary Superuser (includes managing all hubs: contacts, companies, deals, and tickets)
• Creates Power Point presentations for sales and management meetings
• Explore, recommend, and utilize communication methods and technologies to engage with various audiences
• Work closely with the Chief Revenue Officer to develop new marketing campaigns and strategies
• Create various marketing materials to be used across various media platforms, developing creative concepts for consideration
• Develop and execute online strategies that include search engine optimization, keyword search, search engine marketing and social media
• Responsible for art directing, story-boarding and message development for creative design
• Create and update collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web content, newsletters, signage, ads and sales tools with input from product marketing, product management, executives, sales, PR and customers
• Plan, organize, execute and manage events including trade shows, customer and partner events, industry events, sales training sessions, and other corporate events

D&D Enterprise2013 – 2014Director of Marketing & IT

D&D Enterprise is an umbrella company for several entities within the healthcare industry that includes a nationally syndicated radio show, a proprietary health supplement brand, several doctor’s offices, two e-commerce stores, and several brick & mortar health foods stores.

• Set strategic goals for the marketing and IT team specific to the needs of our five company brands
• Manage team of web developers, internet marketing specialists, graphic designers, and content writers
• Implemented web technologies that followed both PCI and HIPPA requirements
• Implement website product updates, content changes, and customer user-experience improvements
• Oversee email campaigns to include sales promotions, graphics, content, and post campaign marketing analysis
• Oversee social media marketing by planning and implementing social media campaigns
• Lead graphic designer for two of our five brands
• Responsible for the marketing and IT budget
• Manage all pay-per-click advertising online
• Oversee affiliate marketing programs
• Conduct daily website analysis based on web traffic data, keyword reporting and annual sales trends
• Manage development process of all ecommerce websites and applications from conception to launch
• Manage and oversee all project outlines, deadlines, and employee hours
• Directly involved with the hiring process for the marketing and IT department
• Maintain and manage all website domains, servers accounts, and hosting accounts
• Manage and assist with employee desktop IT issues – computers, email, printers, and user access
• Provide support and training for the company point of sale system

Vroooom Technology2010-2013Senior Project Manager, Marketing Manager

Vroooom Technology is a full-service website design, website development, internet marketing and website hosting company

• Managed development process of all websites and applications from conception to launch
• Managed team of web developers, internet marketing specialists, and content writers
• Managed and oversaw all project outlines, deadlines, and employee hours
• Managed budget tracking for sub-contractors and freelance employees
• Managed budget tracking for project expenses
• Lead graphic designer and internet marketer before being promoted to manager
• Increased web traffic by an average of 150% across all marketing client websites
• Increased traffic to Vroooom’s website by 150% in less than one year
• Managed all website analytics reports, including consulting presentations to clients
• Some Results & Accomplishments Include:
• Managed the development of 41 websites in two years along with monthly marketing programs for each
• Worked on high profile websites: Carmike.com, Earth.com, Router.com, Whatismyip.com, and DUIAttorney.com
• Consistently increased traffic to web properties

United States Marine Corps (Reserves)2009 – PresentIntelligence Analyst

• Position: Intelligence Analyst at EUCOM Strategic Command (Reserve Status)
• Duties: More specific duties related to this position can be discussed in person or over the phone
• Top Secret Security Clearance (TS/SCI)

Damascus Homes2005-2009Marketing Director, Prior: Marketing Manager, Field Marketing Coordinator

• Overall objective was to generate customer traffic
• Managed a $360,000 annual budget
• Developed several company websites
• Designed all of the published advertising media
• Designed model home salesroom layouts
• Designed all real estate signage, and coordinated the locations for road signs and billboards
• Managed over 10,000 web-based leads in a customer management system
• Produced internet marketing and search engine optimization results
• Developed marketing concepts and layouts for model home sales offices
• Oversaw advertising in all publications including design concepts and demographic targeting
• Analyzed target marketing data including demographics and customer buying trends
• Participated in trade show and community events

Geospatial Intelligence School2019Imagery Analyst

• 4.0 GPA
• Class Leader

American Military University2018Homeland Security, B.A.

• 3.9 GPA
• Member of The National Society of Collegiate Scholars

American Military University2013-2015Counterterrorism, AA

• 4.0 GPA
• Member of The National Society of Collegiate Scholars

Navy & Marine Corps Intelligence School2010Intelligence Analyst

• 4.0 GPA
• Graduated as platoon leader
• Over 700 hours of training in the entry-level Intelligence field
• First-class Physical Fitness Test and Combat Fitness Test \ Expert Rifleman

Sterling & Ledet2006Adobe Creative Suite Certification

• Adobe Illustrator
• Adobe Photoshop
• Adobe Premier
• Adobe Flash
• Adobe Fireworks
• Adobe InDesign

Lee University2003-2005Communications

CharacteristicsPersonal & Professional Strengths

• Leading people & developing teams
• Self-motivated individual that performs well leading a team or autonomously
• Perfection is in the details, and I pay close attention
• Anticipating future trends and technologies
• Organized, excellent communicator, and strong listener – You only have to tell me once
• Turning obstacles and problems into opportunities
• Teaching difficult marketing and technology related concepts
• Developing strategic and creative concepts for new brands, products, and services
• Conventional Marketing: Geographic and demographic targeting, brand and product development, competitive analysis, print advertising, mail marketing, billboards and signage, budget planning, and sales reporting
• Digital Marketing: Website design and development, website analysis, digital media design, video editing, social media marketing, email campaigns, SEO, SEM, and targeted content development

Software & ToolsWeb & Desktop Software

• Design: Adobe Photoshop, Illustrator, Premier, Flash, Fireworks, InDesign, Dreamweaver
• Publishing: Microsoft Word, Excel, PowerPoint, Publisher
• Internet Marketing: Google Analytics, Bronto, Constant Contact, Advanced Web Rankings
• Social Media: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Flickr, Snapchat
• HubSpot: Expert Superuser
• Content Management: WordPress, Magento, Joomla
• Project Management: Projecturf, Microsoft Project, NetSuite
• Online Commerce Platforms: Amazon, Nextag, Magento, Authorize.net, PayPal, ShipStation
• DoD Software: Remote View, Falcon View, MarineLink, Palantir, ArcGIS, SOCET, and more

*While web and application programming is not my strength, I do have an understanding of PHP, Javascript, and HTML.

IT MaintenanceEmail, Servers, and More

• Email: GoDaddy, Microsoft Outlook and Outlook 365
• Desktop Troubleshooting: Microsoft Windows 10
• Servers & Hosting: Website hosting setup, DNS, database basics, domain management, FTP
• PCI & HIPAA: Strong working knowledge of PCI and HIPAA compliance and technology requirements

Foreign Languageمرحبا

• Modern Standard Arabic – Self-Taught ACTFL Novice/High

Qualification LevelExperience

• Marketing: 17 Years
• Print Media: 16 Years
• Digital Media: 16 Years
• Graphic Design: 14 Years
• Marketing Strategy: 11 Years
• Internet Marketing: 11 Years
• Marketing Analysis: 11 Years
• Management: 15 Years
• Website Development: 12 Years

Address:

Kevin Webb
Columbus, Georgia

Phone:

(678) 650-9765

Email:

kevin@kevinwebb.info

Website:

http://www.KevinWebb.info